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hiKraken arrives at Formula 1. Brand and NFT at Williams
The Kraken signed a multi-year deal with Williams Racing. The stock exchange brand will appear in Formula One.
Kraken signed a sponsorship agreement with Williams Racing, the Formula One team. Kraken want to start advertising single-seat teams thanks to a multi-year agreement signed in recent days. According to Williams, the Kraken logo will be placed on the rear wing and on Halo, a mandatory driver protection system from 2018.
Work will begin immediately, the Kraken logo will already be placed on the remaining races of the 2023 season, and will also appear in the team’s racing suits. The financial terms of the agreement remain unclear.
As part of the agreement, the rear wing will also feature NFT artists who have chosen the Kraken market. Thus, sponsorship in Formula 1 will also increase the volume of Kraken operations, which, at least for the moment, do not have much support.
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