Binance Pay's merchant base has grown 1,700-fold in 10 months

The Binance Pay payment service continues to grow rapidly, and its success is impressive. According to recent data, the number of merchants connected to the platform has reached 20 million, a 1,700-fold increase from the 12,000 merchants using the service at the beginning of 2025. This was announced on the official Binance exchange blog.

Merchant Geography

Binance Pay's merchant network spans multiple regions, including Latin America, Africa, Europe, the Middle East, and Asia. Notable partners include JW Marriott in Cannes, KFC in South Africa, and SPAR in Switzerland. This demonstrates the growing interest in cryptocurrency payments among major international brands.

Stablecoins in Payments

Since its launch in 2021, Binance Pay has processed over $250 billion in payments. Over 98% of B2C transactions in 2025 are conducted in stablecoins such as USDT, USDC, EURI, XUSD, and FDUSD. The total number of platform users has exceeded 45 million, highlighting the growing popularity of cryptocurrency payments.

According to analytics firm Artemis, monthly stablecoin payment volumes exceeded $10 billion in August 2025, an 82% increase compared to the beginning of the year. This confirms the increasing use of stablecoins as a primary means of payment.

Forecasts and the Future of Stablecoins

In their September report, EY analysts predict that stablecoins could account for 5% to 10% of the global payments market by 2030. This opens new horizons for cryptocurrency technologies and their integration into everyday financial transactions.

Integrations and Partnerships

Binance Pay is actively integrating with various payment systems. For example, in Brazil, the service has connected to the Pix system, allowing instant conversion of cryptocurrency into reals. In Argentina, the platform is integrated with the nationwide QR code system, allowing purchases with digital assets anywhere QR payments are supported.

In Bhutan, the national tourism platform allows you to pay for flights, visas, accommodation, and local goods using cryptocurrency. This underscores the versatility and convenience of Binance Pay for users worldwide.

In Conclusion

"Binance Pay has become a key partner in Google's agent payments initiatives, cementing our position as a leader in digital payments," Binance noted in its blog post. Previously, Standard Chartered CEO Bill Winters stated that in the future, almost all global transactions will be conducted on the blockchain, heralding a complete overhaul of the financial system. This underscores the importance and relevance of cryptocurrency payments in the modern world.