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Main » All crypto news » Bitcoin for everyone. MicroStrategy launches REWARDS program
Bitcoin for everyone. MicroStrategy launches REWARDS program

MicroStrategy is launching a Rewards program. All companies will be able to integrate it for customers and employees.
MicroStrategy has just launched Lightning Rewards, a program that allows companies to integrate rewards directly into the Lightning Network and thus in bitcoins for their employees and customers. It is a kind of loyalty program, which at the same time will try to increase the adoption of Bitcoin in a corporate context and aims to integrate with various services.
Not much is known about the service yet, other than what Dante Cook of Swan reported on Twitter, who also shared a few screenshots of the program in action.
The basic idea is to reward certain behavior, be it customer behavior or internally, by offering something intangible but valuable, like bitcoin, in a further process that should increase - as much as possible - its adoption on a global scale. That's assuming that Michael Sailor's idea is positively received by other companies.
Michael Saylor presents his creation
We already knew that Michael Saylor's MicroStrategy was working on an enterprise solution that would include Bitcoin and the Lightning Network, but we couldn't imagine it in this form.
According to Swan's Dante Cook on Twitter, the software already includes several features, such as rewards management and the ability to integrate them with various services.
From the screenshots, you can also see how a Lightning wallet is integrated with the platform, which is then associated with each employee (in the case shown) and through which rewards can be received.
The cases shown relate to, for example, responding to company forums, attending a specific training course, or showing up at a Zoom meeting.
It is also possible to integrate these features with customers, thus replacing the point programs that exist in many companies, from supermarkets to airlines, with the option to further integrate recycling programs, product registration and many other features currently offered by other systems.
For all devices
Even more interesting is the fact that the solution can already be integrated with all devices, from smartphones to PCs, including browser integration.
This is the sort of complete package that would be ready to be implemented by any company interested in the leap MicroStrategy has already made into the bitcoin world.
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