Is investing in metaspace a good idea or too risky?
Too big to ignore, but still with a completely uncertain future: the metaspace is ready to accommodate companies, but there are still many doubts about the opportunities and risks that such a leap could bring.
In any case, it's probably worth at least approaching this question: investment in the digital ecosystem has more than doubled in 2022, mainly because it was driven by big acquisitions-such as the Activision Blizzard acquisition, which cost Microsoft $69 billion and is now under antitrust scrutiny-or smaller acquisitions, which still account for $12 to $14 billion of venture capital.
Moreover, the success of some big video game companies is well known: in 2022, Roblox recorded more than 58 million daily active users, and in 2020, Fortnite recorded more than 20 million sales and nearly $9 billion in revenue. And the investment continues: Meta is spending at least $10 billion a year to grow its meta space.
Despite the high interest, many CEOs are still wondering how much tangible results can be achieved in the short term by implementing a digital ecosystem in their companies. Should they view the metasystem as a great opportunity or a potential mistake? According to an in-depth study published by McKinsey & Company, it will be possible: the risks will not be as great as feared.
The most common view among growing companies is that metaspace is a natural evolution of the Internet. Moreover, as a vast, all-encompassing technology (similar in scale to artificial intelligence), its enormous potential will certainly not go unnoticed: it is estimated that by 2030 it could generate $4 to $5 trillion in revenue.
Obviously, the wave of change could be very influential (like all disruptive technologies), but the opinion of business leaders doesn't seem to be negative. In an April 2022 survey, McKinsey & Company found that about 95% of CEOs expect metadata to have a positive impact on their industry within 5-10 years, and 61% believe it will change the way their industry operates.
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